I'm Dakota Holiman

A people first product designer

Designing to empower users and the teams behind them

A $5M Problem We Couldn't Ignore

The cost of legacy systems was rising, and so were the risks: slow updates, inconsistent branding, and mounting accessibility gaps. We set out to rebuild the experience from the ground up, creating a WCAG-compliant platform and CMS that empowered content managers and simplified global operations.

Global Success: 386% Surge in User Engagement

The transformation of the YL Insights app into a globally accessible platform resulted in a remarkable 385.97% increase in user engagement. This success underscores the profound impact of strategic design and collaborative efforts in effectively catering to the diverse needs of users worldwide.

Failed A/B Test Leads to a $1.2 Million ROI

As with most platforms, Young Living has what seems to be infinite room for improvement in regards to user interaction with their shopping platform. This case study dives into an isolated issue that that was directly inhibiting the company goals.

Sales jump 258% because people don't read

A rough history with marketing agencies left Eddy hesitant to give us a shot. We analyzed his company and developed a strategy to attract, educate, and convert new customers. Our content delivery method worked great for the users, but made SEO a challenge.

Web Design

Graphic Design

WASD Snake

Let's work together!

A little bit about me.

As a product designer with a mechanical engineering background and a BFA in graphic design, I thrive on collaborative design strategies. I dive deep into problem-solving, leverage user research for impactful changes, and streamline workflows. While my knack for adaptability ensures I stay on the pulse of design systems and trends, my mission will always be to use design to advocate for the people using my product.

When not head down in a high-fidelity prototype, you’ll find me drinking copious amounts of coffee, admiring the work of my favorite artists, and tinkering with things I have no business tinkering with.

And yes, bad leading does keep me up at night.